You have received the Sava Content Context File. Apply the positioning statement,
ICP profile, voice brief, content pillar definitions, banned word list, ethical
guidelines, and sample hooks from that file to everything you produce below.
If you have not received the Context File, stop and ask for it before proceeding.

PILLAR: Pillar 1 - Educational ("Why you're stuck")

RAW INPUT FROM ANITA (Voice note mode - paste transcript here):
[Paste transcript, or leave blank for Base mode]

THEME (Base mode - paste from 30-day theme bank if no raw input):
[Paste one theme]

YOUR TASK:
Write one Instagram post draft (160-200 words). The post should:

1. Open with the ICP's experience stated as fact - not Anita's perspective, not a
   question, not an affirmation. Start mid-thought. The reader should feel recognised
   before she finishes the first sentence.

2. Name one specific thing the ICP will recognise from her own life. Not a category
   ("anxiety"). A texture ("the gap between knowing exactly what you should do and
   still not being able to do it").

3. Introduce the body-based perspective without naming modalities or credentials.
   One clear idea about why the body holds what the mind has already processed.

4. Close with a low-pressure invitation - a thought that leaves space, not a CTA
   with urgency.

DO NOT:
- Use any word from the banned list
- Open with a question ("Have you ever...", "Do you find yourself...")
- Write as if this is marketing copy - write as if Anita is thinking out loud to
  someone she respects
- Use "evidence-based" as a standalone claim - show it, don't just say it
- Sound like AI wrote it. If you wouldn't say it out loud in a session, cut it.

After the draft, write one sentence only:
"Hook check: [describe what the opening line is doing and whether it will stop the
scroll for this specific ICP]."

You have received the Sava Content Context File. Apply the positioning statement,
ICP profile, voice brief, content pillar definitions, banned word list, ethical
guidelines, and sample hooks from that file to everything you produce below.
If you have not received the Context File, stop and ask for it before proceeding.

PILLAR: Pillar 2 - Positioning ("What I do differently")

RAW INPUT FROM ANITA (Voice note mode - paste transcript here):
[Paste transcript, or leave blank for Base mode]

THEME (Base mode - paste from 30-day theme bank if no raw input):
[Paste one theme]

YOUR TASK:
Write one Instagram post draft (120-160 words). Shorter is better for this pillar -
clarity over length. The post should make someone who is unsure about somatic therapy
feel like they understand it, and feel like Anita's version specifically is grounded
and clinically serious, not spiritual or trendy.

Structure:
1. Open: state one thing most people assume or misunderstand about this kind of work.
   Correct it gently - not dismissively.
2. Middle: one plain-language explanation of what body-based therapy actually does.
   One idea, not a list.
3. Close: one sentence positioning Anita's approach as the specific answer to the ICP's
   unmet need.

DO NOT:
- Use modality acronyms (IFS, ACT, CBT) without a brief plain-language explanation
- Use "evidence-based" or "holistic" as standalone descriptors - show, don't tell
- Imply the client is broken or needs fixing
- [All banned words from the Context File apply]

After the draft, write one sentence only:
"Objection addressed: [name the specific misconception this post corrects and whether
the correction lands naturally in the flow]."

You have received the Sava Content Context File. Apply the positioning statement,
ICP profile, voice brief, content pillar definitions, banned word list, ethical
guidelines, and sample hooks from that file to everything you produce below.
If you have not received the Context File, stop and ask for it before proceeding.

PILLAR: Pillar 3 - Connection ("Anita's voice")

NOTE: This pillar always requires raw input from Anita. Do not run in pure Base mode.
If no raw input has been provided, stop and request it before proceeding.

RAW INPUT FROM ANITA (paste transcript here - required):
[Paste voice note transcript or written observation]

YOUR TASK:
Write one Instagram post (80-120 words). This post should sound the most like Anita
talking - not like content, like a person. It can be shorter than the other pillars.
It should feel honest, not curated.

Structure:
1. Open directly into the observation or thought. No preamble, no setup, no "I've
   been thinking about..." Start with the idea itself.
2. One layer of development: what does this observation point to? One additional
   sentence or two, no more.
3. Close: leave it open. A thought that does not need a conclusion is more memorable
   than one that ties up neatly. No CTA.

The only success criterion for this post: someone who reads it thinks "I want to talk
to this person." If it sounds polished rather than honest, it has failed.

DO NOT:
- Add a booking call to action
- Tie the ending up neatly
- Make it longer than 120 words
- [All banned words from the Context File apply]

CHANNEL ADJUSTMENT - LINKEDIN (Individual ICP register):

This is a LinkedIn post, not Instagram. Make two adjustments to the standard
prompt task:

1. Frame the insight for a professional reading on a work device. The same nervous
   system and body-based expertise applies - but point it at sustained professional
   performance, leadership responsibility, and the cost of high functioning in a
   work context, not only private emotional life. The ICP is a capable professional
   who is also carrying something that therapy-reading and self-awareness have not
   resolved.

2. Adjust word count: 150-180 words for Pillars 1 and 2. 100-140 words for Pillar 3.

3. Closing: replace "link in bio" with: "If you'd like to talk through what this looks
   like in practice, there's a free 15-minute consult at savatherapies.com."

Everything else - the voice brief, banned words, hook structure, and ethical
guidelines - applies unchanged.

You have received the Sava Content Context File. Apply the voice brief, banned word
list, and ethical guidelines from that file to everything you produce below. Note that
this is a corporate LinkedIn post - the audience and register differ from the individual
ICP content. If you have not received the Context File, stop and ask for it before
proceeding.

PILLAR: Corporate A - "What I see in non-profit teams"
TYPE: Thought leadership. Not selling. Not pitching. An honest observation from
someone who has worked in this sector.

ANITA'S CONTEXT:
- She worked in non-profits before becoming a therapist
- She has observed secondary trauma, boundary erosion, and the sustained emotional
  cost of client-facing social services work
- She now offers integrated wellbeing support for non-profit teams: individual
  counselling, somatic therapy, and yoga from a single external provider

RAW IDEA FROM ANITA:
[2-3 sentences from Anita about a specific observation, experience, or pattern from
her non-profit years - not a summary, her actual words]

AUDIENCE:
HR managers, People & Culture leads, Operations Managers, and Executive Directors at
Perth non-profits and social enterprises. Time-poor, sceptical of generic wellness
pitches, quietly managing staff retention and burnout.

VOICE: Warm professional authority. Reads like someone who has done this work and is
now reflecting honestly on what it cost. Not clinical. Not corporate. Conversational,
but grounded.

LENGTH: 150-200 words. Reads easily on mobile.

DO NOT:
- Pitch a service, mention a booking link, or name a program
- Use phrases like "wellbeing initiatives," "employee engagement," or "mental health
  strategy"
- Be snide about generic wellness offerings - name what is missing, not what is wrong
  with what exists
- End with a call to action - end with an observation

After the draft, write one sentence only:
"Corporate hook check: [why this specific reader will stop scrolling - what makes
them feel understood rather than pitched at]."

You have received the Sava Content Context File. Apply the voice brief, banned word
list, and ethical guidelines from that file to everything you produce below.
If you have not received the Context File, stop and ask for it before proceeding.

PILLAR: Corporate B - "What integrated wellbeing actually looks like"
TYPE: Educational. Explains what real employee wellbeing support does, versus what
most organisations substitute for it.

ANITA'S CONTEXT: [same as Pillar A above]

RAW IDEA FROM ANITA:
[2-3 sentences about a specific contrast - what genuine support produces that token
programs cannot, or one specific outcome that only comes from working with the whole
person over time]

AUDIENCE: [same as Pillar A]

VOICE: Clear, authoritative, gently provocative. Makes the reader feel seen in their
frustration with inadequate solutions. Does not mock. Points toward a direction without
naming a product.

LENGTH: 150-200 words.

DO NOT:
- Name specific competitor programs or vendors
- Pitch Anita's services directly
- Use the phrase "fruit bowls and Headspace" or similar - it has been done; be more
  specific and more original
- End with a booking link - end with a thought that makes the reader reconsider one
  assumption they brought to this post

You have received the Sava Content Context File. Apply the voice brief, banned word
list, and ethical guidelines from that file to everything you produce below.
If you have not received the Context File, stop and ask for it before proceeding.

PILLAR: Corporate C - "Why external support works"
TYPE: Structural argument. Makes the case for external, confidential support over
internal programs - based on how organisations and people actually behave, not on
what looks good in a policy document.

ANITA'S CONTEXT: [same as above]

RAW IDEA FROM ANITA:
[2-3 sentences about why clients benefit from external support - what they say to an
external therapist that they cannot say inside their own organisation, or what changes
when the support sits entirely outside the reporting structure]

AUDIENCE: [same as above - HR managers and EDs evaluating whether to bring in
external support]

VOICE: Practical, direct, clear. Feels like advice from someone who understands the
organisation's constraints as well as the employee's needs. Warm but not soft.

LENGTH: 130-170 words. This pillar is shorter - the point is simple and should not
be diluted.

DO NOT:
- Use "journey," "empower," or "wellbeing solution"
- Pitch Anita's program or pricing
- End with anything that sounds like a close - end with a thought that makes the
  reader reconsider something they assumed about how their current setup is working

You have received the Sava Content Context File. Apply the voice brief, positioning
statement, ICP profile, and banned word list from that file to everything below.
If you have not received the Context File, stop and ask for it before proceeding.

TASK: Write a Google Business Profile description for Sava Therapies.

REQUIREMENTS:
- Under 750 characters (GBP hard limit)
- Natural language, not a keyword list
- Speaks to the person searching for this kind of help
- Includes the strongest credential and the clearest differentiator
- Mentions online availability across Australia, not only Perth in-person

DETAILS:
- Practice: Sava Therapies
- Practitioner: Anita Wong, Master of Psychotherapy and Counselling
  (Western Sydney University), ACA member
- Primary offer: somatic psychotherapy at $180/session, body-based and
  evidence-informed
- Entry offer: 3-session intro for $370
- Who she works with: high-functioning women who have done therapy before
  and still feel stuck
- Differentiators: online (Australia-wide) and in-person (Perth),
  free 15-minute consult, transparent pricing, NDIS registered

DO NOT USE: "holistic," "natural therapies," "heal," "wellness journey,"
"unlock," "transform," "balance"

After the description, write one sentence: "Lead-with rationale: [what you
chose to open with and why it will land for a high-intent searcher]."

After verification, complete all profile fields: business name, categories, service area, website, phone, hours, services, and photos.

You have received the Sava Content Context File. Apply the positioning statement,
ICP profile, voice brief, and banned word list from that file to everything below.
If you have not received the Context File, stop and ask for it before proceeding.

TASK: Write a Psychology Today AU therapist profile for Anita Wong.

TWO PARTS:

PART 1: Headline (maximum 10 words)
Start with the client's experience, not Anita's credentials. The person reading
this has already decided she wants a therapist. She is now deciding between
practitioners. Give her a reason to stop on this profile.

PART 2: About section (maximum 200 words, shorter is fine if strong)
Structure:
1. Open with the ICP's experience. She should feel recognised immediately.
2. Middle: what Anita does (body-based, evidence-informed), who she works with
   (high-functioning women who have done therapy before and still feel stuck),
   and why her approach differs from standard talk therapy.
3. Credentials: Master of Psychotherapy and Counselling, Western Sydney University,
   and ACA membership. Woven in naturally, not listed separately.
4. Close: one line noting the free 15-minute consult. Psychology Today adds the
   booking button automatically, so no link is needed.

TARGET READER:
A woman, 35+, who has done CBT or talk therapy before, understands herself
intellectually, and still feels stuck. She reads carefully. She is not looking for
someone to tell her to "lean into growth." She is looking for someone who
understands exactly what is wrong and why previous work did not fix it.

DO NOT USE in either part: "holistic," "journey," "empower," "heal," or any phrase
that could appear on any other therapist's profile.

After both parts, write one sentence: "What makes this stop the scroll: [the
specific thing in the headline or opening line that will make this ICP choose
Anita's profile over the one above and below it in the directory]."

You have received the Sava Content Context File. Apply the positioning statement,
ICP profile, voice brief, and banned word list from that file to everything below.
If you have not received the Context File, stop and ask for it before proceeding.

TASK: Rewrite the LinkedIn About section for Anita Wong, somatic psychotherapist
and founder of Sava Therapies, Perth WA.

CURRENT ABOUT SECTION (rewrite entirely from scratch, keep nothing):
"Being the contributor to successful, transformative experiences for my client.
Life has ups and downs, and I'm here for both as I walk with my clients on their
journeys.

Education is something I was brought up to believe was important. As a life-long
learner, I have come to realise that no one mode, or theory is ever complete. As I
grow and learn from complementary industries, my ability to weave in elements from
various frameworks evolves.

That's why I love working alongside professionals from different backgrounds, all
with the same strong community values. I like identifying core challenges,
understanding them then collaborating with others to create healthier beliefs,
attitudes, relationships, mindsets and bodies. I love striking win-win balances,
helping people experience more joy and cheering them on to reach their full
potential."

WHAT THE NEW VERSION MUST DO:
1. Open with the client's experience. The first two sentences make the ICP feel
   recognised before she reads anything about Anita's credentials.
2. Middle: what Anita does (body-based, evidence-informed), who she works with
   (high-functioning women; also available for corporate wellbeing engagements),
   and why her approach differs from standard talk therapy.
3. Credentials: Master of Psychotherapy and Counselling, Western Sydney University,
   and ACA membership. Woven in naturally, not listed separately.
4. Close: one-line invitation to book a free 15-minute consult at savatherapies.com.

DUAL AUDIENCE:
This About section faces two readers simultaneously. The individual ICP (a
professional woman evaluating whether Anita can help her) and the HR manager or
Executive Director (assessing credibility before responding to an outreach message).
Write it so both readers feel it was written for them.

VOICE: Warm, direct, clinically grounded. Reads like a thoughtful professional
speaking, not a personal brand statement.

LENGTH: 200-250 words. Short enough to read on a phone without scrolling past.

DO NOT USE: "journey," "unlock potential," "heal," "holistic," "thrive," "empower,"
"transform your life," "walk alongside," "whole person," "passionate about."

After the section, write one sentence: "Dual-audience check: [which sentence works
hardest for the individual ICP and which works hardest for the corporate buyer]."

You have received the Sava Content Context File. Apply the positioning statement,
ICP profile, voice brief, and banned word list from that file to everything below.
If you have not received the Context File, stop and ask for it before proceeding.

TASK: Write three specific pieces of homepage copy for savatherapies.com.

PIECE 1: Headline and subheading
- Headline: the confirmed positioning statement (from the Context File)
- Subheading (one sentence, maximum 20 words): expands on the headline.
  Names what Anita does and who it is for.
  Suggestion to improve on or use as-is: "Body-based, evidence-informed therapy
  for high-functioning women who are ready to go somewhere talk therapy could not
  take them."

PIECE 2: "Who this is for" paragraph (60-90 words)
A description of the person reading this page. Not a list of modalities.
Not a list of conditions. A description of a specific human being and her
specific experience.

Structure:
- Sentence 1: what she has already done (therapy, reading, self-work)
- Sentence 2: the gap (understanding has not changed the feeling)
- Sentence 3: where that leaves her (functioning well outwardly, something
  exhausted or stuck underneath)
- Sentence 4: what this is not (not a failure, not a fixed state)
- Sentence 5: what the work does (at the body level, not the thought level)

PIECE 3: Credential line (one sentence)
Surface the Master of Psychotherapy and Counselling credential on the homepage
in one natural sentence. Should feel like information, not a badge.

VOICE across all three pieces: direct, warm, precise. No filler. Every sentence
should be one Anita would read out loud and feel was exactly right.

DO NOT write the call-to-action button text. The VA adds that separately.
DO NOT USE any word from the banned list in the Context File.

After all three pieces, write one sentence: "First-impression check: [what a
first-time visitor understands about Anita and her work within 10 seconds of
landing on this page]."

You have received the Sava Content Context File. Apply the voice brief, ICP profile,
positioning statement, and banned word list from that file to everything below.
If you have not received the Context File, stop and ask for it before proceeding.

TASK: Write the text content for a one-page referral brief for Anita Wong, somatic
psychotherapist at Sava Therapies (savatherapies.com).

AUDIENCE: Allied health professionals (GPs, physiotherapists, psychologists,
occupational therapists) who may refer clients to Anita. They have 30 seconds
to decide whether to pass this to a patient. This document does not need to
persuade. It needs to be clear.

FOUR SECTIONS, each no longer than 5-6 lines:

SECTION 1: Who to refer
Stay close to this language:
"If you have a client who says: 'I have been in therapy for years. I understand
why I feel this way. But I still feel this way.' That is who I work with.
High-functioning women who are intellectually clear on their patterns and still
cannot change how they feel. Often presenting with anxiety, burnout, chronic
stress, or a sense of being stuck despite years of self-work."

SECTION 2: How Anita works
Body-based and evidence-informed (not spiritual, not hands-on massage). Works at
the nervous system level, addressing the gap between cognitive insight and felt
experience. Modalities: somatic psychotherapy, IFS, ACT, CBT. Master of
Psychotherapy and Counselling (Western Sydney University). ACA member.

SECTION 3: The offer and process
Free 15-minute initial consultation to assess fit. Individual sessions at $180.
New client intro offer: 3 sessions for $370. Online (Australia-wide) and in-person
(Perth WA). NDIS registered (plan-managed and self-managed). Booking via
savatherapies.com.

SECTION 4: Contact and booking
Website: savatherapies.com
[Anita to add: email and phone if preferred]
Booking link: [Anita to add Splose booking URL before distributing]

After the four sections, write one sentence: "VA layout note: [brief instruction
for arranging the four sections clearly on a single A4 page in Canva]."

You have received the Sava Content Context File. Apply the voice brief and banned
word list from that file to everything below. If you have not received the Context
File, stop and ask for it before proceeding.

TASK: Write a LinkedIn connection request note from Anita Wong to [name], [title]
at [organisation name].

CONTEXT:
- Anita worked in non-profits before becoming a therapist. She has genuine sector
  experience and perspective.
- She now offers integrated wellbeing support for non-profit teams: individual
  counselling, somatic therapy, and yoga from a single external provider.
- [Insert any specific detail about the organisation or their work noted during
  research in the target list - the more specific, the better]

REQUIREMENTS:
- Under 300 characters (hard limit - LinkedIn rejects longer notes)
- Warm, professional, not a pitch
- No ask, no mention of services, no booking link
- Mentions their specific organisation or cause if at all possible
- Reads like a genuine human reaching out, not a template

Write 3 variations. Label A, B, C. Anita chooses the one that sounds most like her.

You have received the Sava Content Context File. Apply the voice brief and banned
word list from that file to everything below. If you have not received the Context
File, stop and ask for it before proceeding.

TASK: Write LinkedIn Message 1 from Anita Wong to [name], [title] at [organisation],
sent 5-7 days after they accepted her connection request.

PURPOSE: Offer something genuinely useful. No ask, no pitch. Make the reader feel
like Anita is worth paying attention to.

CONTEXT:
- Anita worked in non-profits before becoming a therapist. She has firsthand
  experience of what sustained emotional load does to people in the sector.
- She has recently published LinkedIn posts about what actually helps non-profit staff
  manage sustained pressure. Reference these if relevant.
- She is not selling anything in this message.

VOICE: Warm, unhurried, not corporate. Reads like a message from someone genuinely
interested in the sector, not someone running an outreach sequence.

LENGTH: 3-4 sentences maximum.

DO NOT: Mention a service, a program, pricing, or a booking link. End with a soft,
open offer rather than a yes/no question.

You have received the Sava Content Context File. Apply the voice brief and banned
word list from that file to everything below. If you have not received the Context
File, stop and ask for it before proceeding.

TASK: Write LinkedIn Message 2 from Anita Wong to [name], [title] at [organisation],
sent approximately 2 weeks after Message 1, only where there was engagement.

PURPOSE: Introduce Anita's service offering, gently and without pressure. Make it
easy to say yes to a conversation without committing to anything.

CONTEXT:
- Anita offers integrated wellbeing support for non-profit teams: external individual
  counselling, somatic therapy, and yoga from a single provider.
- Key differentiators for this audience: external (confidential), flexible commitment
  structure, sector-specific understanding, Master of Psychotherapy credential.
- She is offering a conversation, not a package or a retainer.

VOICE: Warm professional. Reads like a genuine offer, not a sales script. The words
"no" or "not the right time" should feel easy to say.

LENGTH: 4-5 sentences.

DO NOT: Mention specific pricing. Use "I'd love to work with you" or "would be a
great fit." Make a hard ask. End with something they can respond to with minimal
friction.

That's great to hear - even a brief conversation is useful. Would a 20-minute call
work? I'm flexible on timing and happy to fit around yours.

You can book a time here: [Splose booking link]

Keep it short. They have said yes. No additional context needed.

You have received the Sava Content Context File. Apply the voice brief, ICP profile,
and banned word list from that file to everything below. If you have not received
the Context File, stop and ask for it before proceeding.

TASK: Write an educational post for Anita Wong about psychedelic integration support.
Two versions: Instagram and LinkedIn.

CONTEXT:
- Psychedelic integration therapy means helping clients make sense of and integrate
  insights, emotions, and experiences arising from psychedelic use, whether
  recreational, ceremonial, or therapeutic (e.g. ketamine, TGA-approved psilocybin
  or MDMA sessions). The therapist does not administer substances.
- Australia's TGA approved psilocybin and MDMA for use by authorised psychiatrists
  in 2023. This is a legitimate, evidence-informed clinical service.
- Anita's audience for this post: therapy-literate women who are already aware this
  space exists, have had or are considering altered-state experiences, and want a
  clinically grounded therapist rather than a coach or facilitator.

MISCONCEPTIONS TO ADDRESS GENTLY (not defensively):
- "Integration support means the therapist is helping you take drugs." No. It means
  working with what has already happened.
- "This is fringe or unproven." The research base is substantial and the TGA
  regulatory framework reflects this.
- "You'd have to admit illegal activity." Integration support is available for all
  altered-state experiences. Clinical framing is non-judgmental.

TONE: Clinical intelligence with human warmth. Quiet, serious, competent.
Not advocacy for psychedelic use. Not spiritual or ceremonial framing.
Normalising without being breezy.

INSTAGRAM VERSION (180-220 words): Opens with the experience of the person who needs
this, not a definition. Standard mental health hashtags only, no psychedelic-specific
hashtags.

LINKEDIN VERSION (150-180 words): Slightly more clinical framing, slightly less
personal. Still warm. Closes with: "If you're navigating this kind of experience and
want to work with someone who takes it seriously, I'd be glad to talk."

DO NOT USE: "consciousness expansion," "healing journey," "sacred," "plant medicine,"
"ceremony," "guide," "trip."

After both versions, write one sentence: "Biggest potential misread: [the most likely
way this post could be misunderstood, and one suggested edit to prevent it]."

Good when: someone therapy-literate reads it and thinks "this is a serious clinician who understands this space," not "this is an enthusiast."

You have received the Sava Content Context File. Apply the voice brief, positioning
statement, and banned word list from that file to everything below. If you have not
received the Context File, stop and ask for it before proceeding.

TASK: Write copy for a short corporate wellbeing page on savatherapies.com. This
page is for HR managers, People and Culture leads, and Executive Directors at Perth
non-profits and social enterprises who have received an outreach message from Anita
and are checking the website before deciding whether to reply.

THE PAGE NEEDS FOUR SECTIONS:

SECTION 1: What Anita offers organisations (60-80 words)
External, confidential wellbeing support for teams: individual counselling, somatic
therapy, and yoga from a single provider. No large EAP contract. Flexible engagement
structure. Designed for non-profits and social enterprises with staff carrying heavy
emotional load.

SECTION 2: Who it is for (one short paragraph or list)
Non-profits, social enterprises, and values-aligned organisations. HR managers or
Executive Directors managing visible staff burnout, secondary trauma in frontline
workers, high turnover, or an EAP that staff do not use.

SECTION 3: Why external support (two sentences)
The structural case for confidential, external provision over internal programs.
Reference staff uptake and the trust barrier that internal programs face.

SECTION 4: Enquiry invitation (one sentence)
How to start a conversation. Use the Splose booking link or direct email as the
contact path.

TONE: Warm professional authority. This reader is sceptical. She has been sold
generic wellness programs before. Speak to the operational problem she is managing,
not the wellness solution you are selling.

DO NOT USE: "mindfulness sessions for your team," "employee engagement," any generic
EAP language, spiritual or retreat-style framing.

After the copy, write one sentence: "Credibility check: [the single most important
thing on this page that will make a sceptical HR manager think Anita understands
their sector]."

Good when: a Perth non-profit HR manager reads the page and thinks "this was written for organisations like mine, not for a generic corporate client."